Context

A Dolca portrait of three Mexicos — Central, South, and North — told as morning rituals. The brief was to feel true to each region without resorting to stereotype: the same honest coffee, three cultural temperatures. 

How we did it

We built a modular tabletop + lifestyle language and tuned it per region. Central leaned mezquite wood, woven textiles with quiet color bands, pan dulce and neutral ceramic — intimate, urban‑home warmth. South shifted to more saturated textiles and organic greenery cues, a slower rhythm in the frame; North pared back to harder grain, clearer light, and drier accents, letting space and air carry the scene. Light stayed soft and honest everywhere, with crisp accents on rim and surface; steam and granules did the talking. Talent lives softly in the background — conversation implied — so the cup remains the hero. Every composition protects copy‑safe space and small‑screen readability. Results and output: 1 hero KV plus 8–12 stills across the three regional palettes — single‑mug with pastry, reach‑in hand, steam detail, and wider lifestyle plates. Delivered with modular crops (1:1, 4:5, 9:16) and an alt‑text pack focused on beverage, texture, and setting.