Client: Miller High Life
Project: The Golden Ritual
Photography: Cosimo Salvati
Stills Production: Shaktiprod
Global Production: Ladoble
Agency: Edelman
Post-Production: Iván Mejía (Shaktiprod)
Photography Assistants:
• Jordan Rodríguez
• José María Carrasco
MILLER'S GOLDEN RITUAL
The Golden Ritual
Shot in CDMX
Stills by Cosimo Salvati
Produced by Shaktiprod
Global production by Ladoble
A warm celebration inspired by a Latin tradition — reimagined through golden grapes made from Miller High Life.
The Tradition Reiminagined
A familiar Latin ritual with a fresh twist:the golden grapes — a symbol of luck, prosperity, and new beginnings — reinterpreted through the golden color of Miller High Life.The idea connects tradition with the beer’s warm identity, turning a simple, recognizable gesture into a shared moment that feels both nostalgic and modern. It’s a small ritual, elevated just enough to feel special, while still staying honest and approachable.
Energy
There’s a natural momentum to these scenes — the quick laughter, the overlapping conversations, the easy movement around the table.
It’s the kind of energy that happens when people feel comfortable and connected: plates shifting, hands reaching, someone pouring a drink while another tells a story.
Warm light, shared food, and the glow of the golden grapes turn the room into something alive and communal.
Nothing loud, nothing forced — just the effortless, joyful energy of being together.
Approach
The scenes focus on real togetherness — close conversations, shared plates, warm light, and the simple act of passing the grapes.
Everything is shaped to feel natural, relaxed, and culturally familiar.
