Client: Miller High Life
Project: The Golden Ritual
Photography: Cosimo Salvati
Stills Production: Shaktiprod
Global Production: Ladoble
Agency: Edelman
Post-Production: Iván Mejía (Shaktiprod)
Photography Assistants:
• Jordan Rodríguez
• José María Carrasco
MILLER'S GOLDEN RITUAL
The Golden Ritual
Shot in CDMX
Stills by Cosimo Salvati
Produced by Shaktiprod
Global production by Ladoble
A warm celebration inspired by a Latin tradition — reimagined through golden grapes made from Miller High Life.
The Tradition Reiminagined
A familiar Latin ritual with a fresh twist:the golden grapes — a symbol of luck, prosperity, and new beginnings — reinterpreted through the golden color of Miller High Life.The idea connects tradition with the beer’s warm identity, turning a simple, recognizable gesture into a shared moment that feels both nostalgic and modern. It’s a small ritual, elevated just enough to feel special, while still staying honest and approachable.
Energy
There’s a natural momentum to these scenes — the quick laughter, the overlapping conversations, the easy movement around the table.
It’s the kind of energy that happens when people feel comfortable and connected: plates shifting, hands reaching, someone pouring a drink while another tells a story.
Warm light, shared food, and the glow of the golden grapes turn the room into something alive and communal.
Nothing loud, nothing forced — just the effortless, joyful energy of being together.
Approach
The scenes focus on real togetherness — close conversations, shared plates, warm light, and the simple act of passing the grapes.
Everything is shaped to feel natural, relaxed, and culturally familiar.
Great brand photography starts with the right cultural read.
The Golden Ritual worked because the idea was rooted in something real — a Latin tradition, reinterpreted with warmth and precision. If your brand is looking for imagery that connects rather than decorates, that's exactly the kind of work I do best.