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Elige lo Humano

Universidad Iberoamericana · WPP Hogarth México · 2026

Institutional campaign for Universidad Iberoamericana, shot across the Santa Fe campus over two days with students and tutors rather than models. Ten master images covering five categories, each one built to hold a billboard and survive the crop to 9:16.

The compositional rule was symmetry: subject centred, architecture receding, environment carrying the same visual weight as the person in it. Every format adaptation comes out of the frame rather than out of post.

ibero-elige-lo-humano-02-pasillo-3x2.jpg
ibero-elige-lo-humano-03-colab-4x5.jpg
ibero-elige-lo-humano-04-ingenieria-4x5.jpg
ibero-elige-lo-humano-05-arquitectura-3x2.jpg
ibero-elige-lo-humano-02-pasillo-4x5.jpg
ibero-elige-lo-humano-05-arquitectura-4x5.jpg

Credits

Client — Universidad Iberoamericana
Agency — Ogilvy
Production Company — WPP Production
Director — Sofia Poncini
Director of Photography — Sofia Lizzoli
Art Direction — Luciano Lasca
Wardrobe — Leonardo Daniel Oro
Hair & Makeup — Maximiliano Olivares Photography (Stills) — Cosimo Salvati Mexico City, 2026

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