Back to School

Context and starting point

Back to School — but not for everyone. The project focuses on the reality that many refugee children remain out of the classroom. We chose to tell the story through objects, not faces: abandoned backpacks, battered schoolbooks, and small keepsakes that speak to interrupted learning with dignity and restraint.[1]

Creative approach & Locations

Editorial, object‑driven stills with warm, desaturated tones and clear, mobile‑first typography. The narrative moves across three safe, compact locations in Hidalgo, each reinforcing a chapter of the journey:

• Singuilucan — Antique train station, rail textures and “borderland” cues

• Mineral de la Reforma — Antique train station, rust and signage for industrial context

• Parque Nacional Mineral del Chico — Misty oyamel forest for vulnerability and quiet resolve

Backpack vignettes link the sets: dust‑stained pages and worn toys in rail yards, soaked notebooks and tiny shoes in the forest, always grounded in real textures and natural light.[1]

Results and output

A concise, web‑ready campaign set:

• 1 hero KV plus 8–12 gallery stills spanning rail, forest, and object details

• Object vignettes for social carousels and alt text derived from the logline

• SEO title and description aligned to the call to action on education access

The outcome centers urgency without spectacle, delivering a consistent visual system that reads clearly on mobile and anchors a direct CTA to support access to education.[1]